Package Design
SugarHigh Cannabis
SugarHigh is a conceptual cannabis brand created for Michigan's growing recreational market. Inspired by nostalgic cookie flavors, the project explores how thoughtful packaging design can create a memorable product that feels both approachable and distinctive in an increasingly competitive industry.
project brief
challenge
As cannabis products continue to fill dispensary shelves, many brands compete for attention using similar visual styles or heavily psychedelic imagery. The challenge was to design packaging that stood out from a distance while creating a more welcoming experience for adult consumers looking for something playful, familiar, and easy to connect with.
Mood board
Ideation Process
solution
I designed a bold yet minimalist packaging system that prioritizes shelf visibility through oversized typography, vibrant color palettes, and strong contrast. Each flavor is differentiated by color while subtly referencing its cookie-inspired profile, creating a sense of nostalgia without overwhelming the design. The result is a product that feels fun, approachable, and memorable—offering an inviting alternative to the visual language commonly found throughout the cannabis industry.
