App Design
Rubie Menstrual Cup
Rubie is a conceptual mobile app designed for a Bluetooth-enabled menstrual cup. The project explores how thoughtful UX and visual design can make personal health tracking more approachable while creating a brand experience that feels expressive, memorable, and unlike traditional period-tracking apps.
project brief
Client Mood Boards
challenge
Many menstrual health apps rely on similar clean, clinical aesthetics that often feel repetitive. The challenge was to organize complex health information into an intuitive experience while creating an identity that users could genuinely connect with.
Ideation Process
solution
I designed Rubie to feel approachable, expressive, and unapologetically real. Rather than following the polished aesthetic common throughout women's health apps, I embraced bold colors, playful illustrations, and a lively interface that celebrates menstrual health with confidence. The result is an experience that feels authentic, engaging, and easy to navigate.
